This is the home of Search Engine Oracle; a Search Engine Marketing company based in Macclesfield, Cheshire, UK. We formed in November 2006 with two consultants who have a strong knowledge of the Internet Marketing industry, particularly the arms of Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management. Since then, we have recruited […]

In a recent post originating from the Microsoft Adcenter blog, Sheifala Singla gives some insider tips on how to improve your ad campaign. Though some classic tips such as “including a relevant keyword in the ad title” emerge, we are always happy to listen to people behind the scenes and highlight some tips which caught […]

Google is making many search marketers happy these days by throwing some more information into the hungry crowds of SEO’ers and showing us a piece of the company’s black box data.
So what is the matter? Well, Google is now displaying estimated search volumes of keywords in their keword tool for Adwords. This keyword tool is […]

When you get yourself into paid search advertisements, the stakes are raised pretty high these days. When Google introduced its quality score, the landscape of paid search ads changed in the sense that the quality of landing page, the number of clickthroughs and the relevance of your ad copy started to matter as much as […]

Many SEO professionals earn some money with AdSense, it’s easy and doesn’t need to much of attention in general. This approach might result in sub-optimal returns so a careful inspection of your current ads might be useful after reading this article.
The AdSense format is a first parameter to look at. The format determines the look […]

The big search engines like Yahoo!, Google and Microsoft, all have syndication partners when it comes to placing ads. These syndication partners increase the reach of the ad, as now your ad not only shows next to the search results of the particular engine but also on third party sites. So far no problems, but […]

Surely many of you have been challenged to create a compelling Google Ad in a few capturing words. You then know how the waiting for the first results of your campaign can awfully long. Creating an ad is one thing though, it takes creativity, keyword research etc., but getting people to click on it is […]

Based on a particular index, which tracks the ad prices for online advertisers, the online advertising rates dropped around 23 percent over the last months, based on the effective cost-per-thousand impressions (ecpm). This would be the result of the general American economic slowdown, seemingly with repercussions on the online advertising industry.
The reason why researchers from […]

Microsoft is announcing the launch of their new search service, ‘Live Search Cash back’, a set of 18 vertical search offerings that will give cash back to users after purchasing from advertisers.
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Follow this 10 easy steps to set up a successful PPC account from the first time and discover how many things can go wrong if you don’t start of properly.
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Efficient Frontier released a new survey about how much traffic major search engines get outside their own search engines. For instance the survey revealed that for Yahoo less than half the paid clicks happen on their proper site.
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Many of you guys will know that optimizing an Ad campaign on Google can take hours of time. In particular when you are motivated enough to split up ad groups and try to find the best return on each keyword you may be busy for several hours, without a doubt.
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There is one thing that really makes Google’s PPC engine AdWords successful and in effect better than any other engine of the kind – continuous development.
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This is the home of Search Engine Oracle; a Refresh Marketing company based in Cheshire, UK. We formed in November 2006 with two consultants who have a strong knowledge of the Internet Marketing industry, particularly the arms of Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management. Since then, we have recruited a small […]

Welcome to the Search Engine Optimisation & Pay Per Click blog by Refresh Marketing.  Launched in January 2007, it is updated daily by our Search Engineer, Ben Ashton,  who has strong knowledge of the Internet Marketing industry, particularly the fields of Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management. Refresh Marketing have recruited […]