Online Advertising Accounts For 40% Brand Engagement
15 Jul 2008
>> retailers online advertising, UK study, brand loyalty online, brand engagement, online branding, Internet Marketing
A brand new study of the Internet Advertising Bureau reveals some interesting information about the effectiveness of online advertising for retailers. The study dug deeper into 4 of the major retailers in the UK, namely Debenhams, John Lewis, Marks and Spencer, Woolworths and Next and their respective online branding efforts.
The study shows a stunning 40% […]
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