Ad prices Slow Down
22 May 2008
>> Pubmatic Adprice, US economy, ppc management, online advertising, Pay Per Click Management, ad prices, Internet Marketing
Based on a particular index, which tracks the ad prices for online advertisers, the online advertising rates dropped around 23 percent over the last months, based on the effective cost-per-thousand impressions (ecpm). This would be the result of the general American economic slowdown, seemingly with repercussions on the online advertising industry.
The reason why researchers from […]
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